Category Archives: SEO

Search Engine Optimization (SEO), the latest SEO hacks to optimize the web through search engines.

permalinkandseo

Permanent Permalink Kicks Search Engines, Indexed Forever!

Index Your Link Permanently in Search Engine

What is permalink and how it is useful for search engine?

Sometime, its get hard to understand SEO term which are not in regular blogging activity we used to do on WordPress and blogger, but that was always there.

By default setting it gets generated automatically, if you do not pay any attention to edit it and fix it permanently. Human and search engine understand different language.

Let’s make it simple by understanding permalink and its functioning. Like us, to read particular post of blog or article by opting from the number of results shown by search engines.

Similarly, search engines understand the language of permalink, while setting the title of your blog, there is an option for setting-up the permalink of that page/post.

Screenshot-permalink-go-dizitalYou can edit this permalink to make it easy for indexing by search engines. Like short, catchy and crispy titles with the tons of  useful direction makes it easy for readers to choose from the bulk.

One should avoid stop words by search engine to fix the permalink perfectly. If you avoid these stop words search engine will index that post/page for forever, there wouldn’t be any removal of the link once it get indexed by search engines in long-term.

Some odd links considered rotten by search engines in long-term and it automatically removed by search engines.

So to make your post/page or content long-lived you should take a note on the following mentioned stop words:

a
a's
able
about
above
according
accordingly
across
actually
after
afterwards
again
against
ain't
all
allow
allows
almost
alone
along
already
also
although
always
am
among
amongst
an
and
another
any
anybody
anyhow
anyone
anything
anyway
anyways
anywhere
apart
appear
appreciate
appropriate
are
aren't
around
as
aside
ask                                          
asking
associated
at
available
away
awfully
b
be
became
because
become
becomes
becoming
been
before
beforehand
behind
being
believe
below
beside
besides
best
better
between
beyond
both
brief
but
by
c
c'mon                          
c's
came
can
can't
cannot
cant
cause
causes
certain
certainly
changes
clearly
co
com
come
comes
concerning
consequently
consider
considering
contain
containing
contains
corresponding
could
couldn't
course
currently
d
definitely
described
despite
did
didn't
different
do
does
doesn't
doing
don't
done
down
downwards
during
e
each
edu
eg
eight
either
else
elsewhere
enough
entirely
especially
et
etc
even
ever
every
everybody
everyone                        
everything
everywhere
ex
exactly
example
except
f
far                         
few
fifth
first
five
followed
following
follows
for
former
formerly
forth
four
from
further
furthermore
g
get
gets
getting
given
gives
go
goes
going
gone
got
gotten
greetings
h
had
hadn't
happens
hardly
has
hasn't
have
haven't
having
he
he's
hello
help
hence
her
here
here's
hereafter
hereby
herein
hereupon
hers
herself
hi
him
himself
his
hither
hopefully
how
howbeit
however
i
i'd
i'll
i'm
i've
ie
if
ignored
immediate
in
inasmuch
inc
indeed
indicate
indicated
indicates
inner
insofar
instead
into
inward
is
isn't
it                             
it'd
it'll
it's
its
itself
j
just
k
keep
keeps
kept
know
knows
known
l                          
last
lately
later
latter
latterly
least
less
lest                      
let
let's
like
liked
likely
little
look
looking
looks
ltd
m
mainly
many
may
maybe
me
mean
meanwhile
merely
might
more
moreover
most
mostly
much
must
my
myself
n
name
namely
nd
near
nearly
necessary
need
needs
neither
never
nevertheless
new
next
nine
no
nobody
non
none
noone
nor
normally
not
nothing
novel
now
nowhere
o
obviously
of
off
often
oh
ok
okay
old
on
once
one
ones
only
onto
or
other
others
otherwise
ought
our
ours
ourselves
out
outside
over
overall
own
p
particular
particularly
per
perhaps
placed
please
plus
possible
presumably
probably
provides
q
que
quite
qv
r
rather
rd
re
really
reasonably
regarding
regardless                            
regards
relatively
respectively
right
s
said
same
saw
say
saying
says
second
secondly
see
seeing
seem
seemed
seeming
seems
seen
self
selves
sensible
sent
serious
seriously
seven
several
shall
she
should
shouldn't
since
six
so
some
somebody
somehow
someone
something
sometime
sometimes
somewhat
somewhere
soon
sorry
specified
specify
specifying
still
sub
such
sup
sure
t
t's
take
taken
tell
tends
th
than
thank
thanks
thanx
that
that's
thats
the
their
theirs
them
themselves
then
thence
there
there's
thereafter
thereby
therefore
therein
theres
thereupon
these
they
they'd
they'll
they're
they've
think
third
this
thorough
thoroughly
those
though
three
through
throughout
thru
thus
to
together
too
took
toward
towards
tried
tries
truly
try
trying
twice                                              
two
u                  
un
under
unfortunately
unless
unlikely
until
unto
up
upon                               
us
use
used
useful
uses
using
usually
uucp
v
value
various
very
via
viz
vs
w   
want
wants
was
wasn't
way
we
we'd
we'll
we're
we've
welcome
well
went
were
weren't
what
what's
whatever
when
whence
whenever
where
where's
whereafter
whereas
whereby
wherein
whereupon
wherever
whether
which
while
whither
who
who's
whoever
whole
whom
whose
why
will
willing
wish
with
within
without
won't
wonder
would
would
wouldn't
x
y
yes
yet
you                               
you'd
you'll 
you're
you've
your
yours
yourself
yourselves
z
zero



Make Sure you fix permalink permanently.

Make it indexed forever by search engine, in case you have any question,
write in the next comment. 




on-page-seo

Top 10 On-Page SEO Tips & Tricks


on-page-seo

On-Page SEO Tips & Tricks

SEO is important aspect when you are promoting something or anything online, it has become essential for that business/individual who wants to gain result whatever they are doing online through search result.

There are two major aspects of SEO- On-page SEO & Off-Page SEO. And from my own experience it is difficult to make website or blog 100 percent search oriented or SEO Optimized.

It’s not because it’s a hard process but I have to go through many websites who share SEO expertise and a few tips. Here on this blog I am sharing the crux what I’ve got through practice and experience.            

I will try to make this blog updated with algorithm and Search updates from major search engine i.e. Google and other. So bookmarking this page will help you to optimization process of whatever you are doing online.

The Golden Rule          

From my experience in SEO and other optimization skills I would like to share The Golden Rule or Logic with you i.e. Google is becoming like Human eye day by day, still human eye is the best to choose content or matter presented by the search engine but to enhance better user experience each time Google come up with some new technology update.

 (1)

Title tags & meta description are extremely important for SEO, not just because the search engine spider gives them big attention, but also because search engine users do the same.  The average person will usually pick the most attractive result among the first 3, so to get your webpage a better CTR, make sure to follow these tips &tricks:

  • Make an Eye-Catching title & description: Remember the fact that users will choose the most attractive yet eye-catching title and description among the top result i.e. most preferably the top three results.
  • Never forget to include your keywords:  Keywords play key role in search optimization process. Make sure to include your primary keyword in the title and also in description, but also don’t write it more than once on each (twice maximum if you had to), access of keyword is not suggestible; keywords density should be 3-4 percent.
  • Limit title to 65 characters: Though the limit in Google is 69 characters, other search engines like Yahoo shows only the first 65 characters and cut the rest, so try to aim for a 65-characters title or less.
  • Limit description to 160 characters: For the same reason above, also limiting your meta description to 160 characters is important for a better SEO and a better CTR.
  • Title structure: Put your webpage title at first, and then put your brand name. Just like “ Top  10 On-Page SEO Tips & Tricks” go dizital.

(2)

Alt Tags

For creating and fixing alt tag which is second most essential element in SEO as first is the content itself, you can read my previous blog http://godizital.com/2013/11/11/title-tag-understanding-title-tag-the-essential-element-for-search-engine-optimization/

Another important thing you can do to show Google’s spider that your content is related to the desired keyword(s), is by adding alt tags to your images. Make sure to put your primary keyword in one alt tag, and it’s even better to include your secondary keywords in the other images alts.

Pay attention : Do NOT over use this with the same keyword. Putting the same keyword in all your images in the same page may rise a red flag to Google, so make sure to put different keywords for each image.

If possible, it’s even better if you put an alt tag which actually explains the image. Because they can bring you targeted visitors via Google images. (If your image is unrelated to the alt tag, people won’t click it in the Google images for the specific keyword, and it’ll just drop in the SERPs).

So bottom line, if it’s possible to add an alt tag which is both a keyword and an explanation of the image, then go ahead and add it. (It’s fine to have 3-4 words alt tags).

How to add the alt tag to images?             

For those who don’t know how to add an alt tag to the image, here’s an example:

alt=”Internet Marketing”>

(3)

Headings (H1 / H2)

Another important factor for your on-site SEO is how you use the headings. Again, you want to show Google what are the keywords your page is about (primary keywords), and what also can be found in your webpage content (secondary keywords).

To do this, put your primary keyword(s) in the H1 tag- e.g.

Buy Online Shoes

and try to include your secondary keywords in the H2 tags- e.g.

Buy Cheap Online Shoes

Make sure not to do this in a spam way because it’ll just look suspicious to search engines and crappy to your readers, so put efforts to make it look good for both humans and spiders.

(4)

Keyword Density

Most people think that the more they throw their keyword in their article the better it is for SEO, and that’s totally wrong.

If you repeat your keyword(s) too often, it will just annoy your users and raise a red flag to the search engines. But in the other hand you should mention you keyword(s) in the article when it’s suitable so that search engines could at least know what your webpage is about.

To make this balance, make sure to have the keyword density in your webpage between 3% to 5%.

(5)

Keywords’ Similarities

It’s obvious that Google can recognize the keyword’s synonyms, slangs, and different forms of the word.

For example, if you search the keyword “Bf”, the first 2 results talk about Battlefield:

Or, if you Google for example the keyword Shop, the first result includes doesn’t even have the word “Shop”, it has another form of the word (“Shopping”).

SEO Search Engine Optimization.......go dizital SEO

(6)

Internal Linking (Interlinking)

It is essential to make it easy for search engine’s spider to travel in your website pages and find them easily. The best way to do that is to have a sitemap along with strong internal links inside your webpages. This will make it easy for spider to visit all of your website pages, and shows it that it is also easy for the users to travel among your website.

Internal linking means to link your website pages together. When I link to Tools, this is one example of an internal link.

In WordPress and other CMS, the classic structure makes this easier for you (Check for example WizIMS internal links).

This hasn’t to be over-done, just make sure it’s easy for the user to travel among your website, and Google will give you the credit.

(7)

Sitemap

For the same purpose that we use interlinking, the sitemap helps the search engine’s spider to crawl all of your webpages easily by showing them all the pages URLs in upfront.

The sitemap also tells the spiders how often each of your webpages gets updated, and how important each one is. According to my experience, for new sites, spiders won’t really believe what your sitemap claims (about update frequency and pages priority), therefore it is important to put real values in the sitemap so you can gain the spider’s trust in the long run.

How to make a sitemap?

For those who don’t know how to make a sitemap:

1) Generate a new sitemap to your website using a sitemap generator.

2) Download the file that you’ve made, and rename it to sitemap.xml

3) Upload sitemap.xml to your root domain (e.g. http://wizims.com/sitemap.xml)

*It’s even better if you submit your sitemap to Google webmaster tools if you have one.

*For WordPress users, it’s much easier to use the Google sitemap generator plugin.

(8)

Quality External Links

You want to show Google that you honestly want to share quality related content with your users. One of the ways to do that, is by linking to another websites.

When I say external links, I don’t mean linking to weak websites and/or your same Class C IP websites as that can just harm your SEO.

In other words, when you have the opportunity to link to a website, do that. Just make sure that the webpage you are linking to is authority (high PR), and related to your content.

Please pay attention to the following before adding the external link(s) :

  • Try to link to related webpages, ones that have your keywords.
  • Try to link to webpages with High PR only (PR 4+).
  • Link to authority websites only (Wikipedia is ideal).
  • It’s okay to  have do-follow external links if the sites you are linking to are trusted by Google.

Also make sure to ignore the following :

  • Don’t link to a competitor webpage – Search your target keyword in Google and make sure the webpage you are linking to isn’t in the top 20.
  • Don’t link to your websites – Google can easily track that, so make sure to link to external webpages only.

(9)

Robots.txt File

With the content you put in the “robots.txt” file, you can tell the search engine’s robots (spiders) to or not to crawl specific webpages in your website.

I recommend upload the “robots.txt” file even if you want to have all of your webpages indexed, just to show Google that you are serious here   , and in this case, here is what you should put in the “robots.txt” file:

User-agent: *
Disallow: /
Sitemap: http://YourWebsite.com/sitemap.xml

If you want, just copy and paste this to a “robots.txt” file and upload it to your website root (e.g. “wizims.com/robots.txt”).

If you want a custom one, you can simply make it with a robots.txt generator.

(10)

SEO-Friendly URLs

Another great way to show Google that your page’s content is relevant to the desired keyword, is by including your keyword in your URL.

If your keyword is a combination of 2 or more words,I find it better to separate the words dashes (“-”).

An example of a perfect URL, in case we are targeting the keyword “Skin Care” :

http://wizims.com/skin-care

This will also attract the users in search engines, as they will see part of your URL in bold when they search for your desired keyword.

Another important thing, if possible, is to include your main keyword in the domain name (e.g.SkinCareOnline.com), this will give your website a big advantage over your competitors.

These are top On-Page SEO tips & tricks, if you fix them right you can gain result through Search Traffic. To Know more about Search Engine Optimization SEO .

titletag

The Title Tag and Its Role in Search Engine Optimization (SEO)

titletag

What is Title Tag?                                                 

Title Tag:  It is the main text to describe an online document.  A Title Tag is the second most important on-page SEO element, the most important being overall is content.

Title Tag appears in three places- browsers, search engine result pages, and external websites.

Before giving useful tips and essential guidelines, I would like to ask a few questions which will come to your mind while dealing with digital content on your website or other.

What makes you read an article? Or what is the driving force behind any piece of article or digital content that attracts your attention?

The answer to question is “The Title” the more attractive article’s title is more readers it will attract. In order to get more and more visitors on your web page one must have an effective title. Interesting tag line is equally important from SEO prospect to attract more visitors.

In order to get more traffic on your webpage, that is to increase the number of visitors on your page, you need to have an effective title tagline for SEO and you also need to have an interesting title for the readers.

Let’s understand it with the help of an example. If you Google “how to write a resume” , whenever you do so the first and topmost result will be the exact match for your search.

Furthermore, you can see in the following screenshot how result will appear on your digital screen. The top results have molded their titles in such a way so that they can come prior in search results.

The length of the title tag must not exceed 70 characters and you should invest adequate thought in the placement of keywords for making title attractive and interesting. Key phrase  would be more preferable for both readers and Search Engine prospective.

Title Tag screenshot...go digital

Before jumping onto any conclusion regarding the process of making a title interesting and make it appear at the top of the search list, it is necessary to know a few details.

Meta Tags
Meta Tags are XHTML elements that give information about the website’s page to the users of the website and search engines. These elements include

  • Title tag
  • Description
  • Keywords

 

Title Tag

Title Tags are the part of Meta tags, which are present around the top most part in the HTML covered under the <head> area. Similar to the titles of the essay or poem that you have in a book, these title tags tells the search engines and the readers about the content of your website’s page or post.

Title Tag of your page/post makes any person searching on search engine like Google or other to make a decision whether they must look into or just let it go away. So it is very important to make title tag as per your page or post based at when any people go for it makes sure he will find it absolutely relevant.

It is suggestible that title tag must contain some of the keywords which will enable search engine to show results by understanding what is it all about.

In short, title tags should be designed in such a way that they appear catchy for human eyes and also formatted according to the needs of search engines.

Let’s try to make title tag interesting, catchy yet relevant. I will give more tips about title tags for the codes which will help you to fix title tags among HTML codes of your page or post. 

googlehummingbird

Things to know about Google’s new ‘Hummingbird’ algorithm

googlehummingbird

Google Hummingbird

It’s been  a few days since Google has launched a new search algorithm. It is essential to know about this new search algorithm metrics, which is named as “Hummingbird”.  This latest algorithm influences the Google rankings of your website.

Google has claimed that the latest algorithm which has code name Hummingbird should deliver better result than the previous one. Lets know more about Google  Hummingbird.

googlehummingbirdFirst of all, we need to know about ranking algorithm, how Google algorithm helps to rank pages of a website. Google uses to choose web pages which will be display on the result pages.

Google panda and penguin updates have been also updated with the latest algorithm system.

Google gives ranking by evaluates over 200 factors to consider in the ranking algorithm like quality of the link that direct toward importance of website, quality of web page, loading time, content and design, navigation etc.

googles-new-algorithm

Google announced that the latest Hummingbird algorithm which is better with Conversational Search. Let me explain,  if you are searching for best place to buy WordPress hosting.

So, this search will not just search out WordPress hosting, but will give the result based on conversation.

Same thing happen if you are searching for best place to buy iPhone 5s near my home place. So Google will not just give search result based on single word “Buy” or “iPhone 5s”. New search will try to give more meaningful result and that will appropriately help you out in your particular search query.

Now, when there is a change in Google algorithm people will think that there will be some massive changes in search results, but as Google is using this algorithm from more than a month, we probably not having any problem with the search results.

Google with its new Hummingbird algorithm aims to process existing signals in a refined yet better way for a better and targeted search result. Things will remain same for getting high Google rank of your website/blog:

  • A Professional Website With Good Content
  • Good Backlinks from Related Sites
  • Content of your website should original and must related to the topic/website

 

There are some more important things to achieve a better Google Rank such as On-Page Optimization and Off-Page Optimization.