On-Page SEO Tips & Tricks
SEO is important aspect when you are promoting something or anything online, it has become essential for that business/individual who wants to gain result whatever they are doing online through search result.
There are two major aspects of SEO- On-page SEO & Off-Page SEO. And from my own experience it is difficult to make website or blog 100 percent search oriented or SEO Optimized.
It’s not because it’s a hard process but I have to go through many websites who share SEO expertise and a few tips. Here on this blog I am sharing the crux what I’ve got through practice and experience.
I will try to make this blog updated with algorithm and Search updates from major search engine i.e. Google and other. So bookmarking this page will help you to optimization process of whatever you are doing online.
The Golden Rule
From my experience in SEO and other optimization skills I would like to share The Golden Rule or Logic with you i.e. Google is becoming like Human eye day by day, still human eye is the best to choose content or matter presented by the search engine but to enhance better user experience each time Google come up with some new technology update.
Title tags & meta description are extremely important for SEO, not just because the search engine spider gives them big attention, but also because search engine users do the same. The average person will usually pick the most attractive result among the first 3, so to get your webpage a better CTR, make sure to follow these tips &tricks:
- Make an Eye-Catching title & description: Remember the fact that users will choose the most attractive yet eye-catching title and description among the top result i.e. most preferably the top three results.
- Never forget to include your keywords: Keywords play key role in search optimization process. Make sure to include your primary keyword in the title and also in description, but also don’t write it more than once on each (twice maximum if you had to), access of keyword is not suggestible; keywords density should be 3-4 percent.
- Limit title to 65 characters: Though the limit in Google is 69 characters, other search engines like Yahoo shows only the first 65 characters and cut the rest, so try to aim for a 65-characters title or less.
- Limit description to 160 characters: For the same reason above, also limiting your meta description to 160 characters is important for a better SEO and a better CTR.
- Title structure: Put your webpage title at first, and then put your brand name. Just like “ Top 10 On-Page SEO Tips & Tricks” go dizital.
For creating and fixing alt tag which is second most essential element in SEO as first is the content itself, you can read my previous blog http://godizital.com/2013/11/11/title-tag-understanding-title-tag-the-essential-element-for-search-engine-optimization/
Another important thing you can do to show Google’s spider that your content is related to the desired keyword(s), is by adding alt tags to your images. Make sure to put your primary keyword in one alt tag, and it’s even better to include your secondary keywords in the other images alts.
Pay attention : Do NOT over use this with the same keyword. Putting the same keyword in all your images in the same page may rise a red flag to Google, so make sure to put different keywords for each image.
If possible, it’s even better if you put an alt tag which actually explains the image. Because they can bring you targeted visitors via Google images. (If your image is unrelated to the alt tag, people won’t click it in the Google images for the specific keyword, and it’ll just drop in the SERPs).
So bottom line, if it’s possible to add an alt tag which is both a keyword and an explanation of the image, then go ahead and add it. (It’s fine to have 3-4 words alt tags).
How to add the alt tag to images?
For those who don’t know how to add an alt tag to the image, here’s an example:
Headings (H1 / H2)
Another important factor for your on-site SEO is how you use the headings. Again, you want to show Google what are the keywords your page is about (primary keywords), and what also can be found in your webpage content (secondary keywords).
To do this, put your primary keyword(s) in the H1 tag- e.g.
Buy Online Shoes
and try to include your secondary keywords in the H2 tags- e.g.
Buy Cheap Online Shoes
Make sure not to do this in a spam way because it’ll just look suspicious to search engines and crappy to your readers, so put efforts to make it look good for both humans and spiders.
Most people think that the more they throw their keyword in their article the better it is for SEO, and that’s totally wrong.
If you repeat your keyword(s) too often, it will just annoy your users and raise a red flag to the search engines. But in the other hand you should mention you keyword(s) in the article when it’s suitable so that search engines could at least know what your webpage is about.
To make this balance, make sure to have the keyword density in your webpage between 3% to 5%.
It’s obvious that Google can recognize the keyword’s synonyms, slangs, and different forms of the word.
For example, if you search the keyword “Bf”, the first 2 results talk about Battlefield:
Or, if you Google for example the keyword Shop, the first result includes doesn’t even have the word “Shop”, it has another form of the word (“Shopping”).
Internal Linking (Interlinking)
It is essential to make it easy for search engine’s spider to travel in your website pages and find them easily. The best way to do that is to have a sitemap along with strong internal links inside your webpages. This will make it easy for spider to visit all of your website pages, and shows it that it is also easy for the users to travel among your website.
Internal linking means to link your website pages together. When I link to Tools, this is one example of an internal link.
In WordPress and other CMS, the classic structure makes this easier for you (Check for example WizIMS internal links).
This hasn’t to be over-done, just make sure it’s easy for the user to travel among your website, and Google will give you the credit.
For the same purpose that we use interlinking, the sitemap helps the search engine’s spider to crawl all of your webpages easily by showing them all the pages URLs in upfront.
The sitemap also tells the spiders how often each of your webpages gets updated, and how important each one is. According to my experience, for new sites, spiders won’t really believe what your sitemap claims (about update frequency and pages priority), therefore it is important to put real values in the sitemap so you can gain the spider’s trust in the long run.
How to make a sitemap?
For those who don’t know how to make a sitemap:
1) Generate a new sitemap to your website using a sitemap generator.
2) Download the file that you’ve made, and rename it to sitemap.xml
3) Upload sitemap.xml to your root domain (e.g. http://wizims.com/sitemap.xml)
*It’s even better if you submit your sitemap to Google webmaster tools if you have one.
*For WordPress users, it’s much easier to use the Google sitemap generator plugin.
Quality External Links
You want to show Google that you honestly want to share quality related content with your users. One of the ways to do that, is by linking to another websites.
When I say external links, I don’t mean linking to weak websites and/or your same Class C IP websites as that can just harm your SEO.
In other words, when you have the opportunity to link to a website, do that. Just make sure that the webpage you are linking to is authority (high PR), and related to your content.
Please pay attention to the following before adding the external link(s) :
- Try to link to related webpages, ones that have your keywords.
- Try to link to webpages with High PR only (PR 4+).
- Link to authority websites only (Wikipedia is ideal).
- It’s okay to have do-follow external links if the sites you are linking to are trusted by Google.
Also make sure to ignore the following :
- Don’t link to a competitor webpage – Search your target keyword in Google and make sure the webpage you are linking to isn’t in the top 20.
- Don’t link to your websites – Google can easily track that, so make sure to link to external webpages only.
With the content you put in the “robots.txt” file, you can tell the search engine’s robots (spiders) to or not to crawl specific webpages in your website.
I recommend upload the “robots.txt” file even if you want to have all of your webpages indexed, just to show Google that you are serious here , and in this case, here is what you should put in the “robots.txt” file:
User-agent: * Disallow: / Sitemap: http://YourWebsite.com/sitemap.xml
If you want, just copy and paste this to a “robots.txt” file and upload it to your website root (e.g. “wizims.com/robots.txt”).
If you want a custom one, you can simply make it with a robots.txt generator.
Another great way to show Google that your page’s content is relevant to the desired keyword, is by including your keyword in your URL.
If your keyword is a combination of 2 or more words,I find it better to separate the words dashes (“-”).
An example of a perfect URL, in case we are targeting the keyword “Skin Care” :
This will also attract the users in search engines, as they will see part of your URL in bold when they search for your desired keyword.
Another important thing, if possible, is to include your main keyword in the domain name (e.g.SkinCareOnline.com), this will give your website a big advantage over your competitors.
These are top On-Page SEO tips & tricks, if you fix them right you can gain result through Search Traffic. To Know more about Search Engine Optimization SEO .